Keyword discovery belongs before your first edit, not after

The hidden tax in most content workflows is the "SEO pass" — a second round where someone tries to weave keywords into prose that was never built for search intent.

Practitioners getting better results run keyword discovery on the brief before drafting. High-intent terms land in headings and intros naturally because the outline was shaped around them.

Practical rhythm: Map one buyer question from sales calls → run discovery → draft → gap analysis → publish. One loop, one tab.